The center seconds hand is now rhodium plated, and the chronograph pushers have a brushed finish, the better to bring them into visual harmony with the rest of the watch.Īs fine watchmaking continues to find an even broader audience worldwide, and on the internet, the creation of custom-designed timepieces for such communities – which is very much distinct from creating limited editions as a part of larger commercial relationships, such as sports teams sponsorships – may more and more represent a commercially important market for fine watch brands to explore. The date display at 4:00 is also gone, in pursuit of greater simplicity and visual clarity, and dial numerals are executed in an easy-on-the-eyes, but still highly legible, light grey. The colorful treatment of the overlapping subdials, as well as the signature red center chronograph seconds hand, are gone instead, a palette of matte whites and greys takes its place, playing off the metal facets of the dial markers. For its first outing, Collective, whose membership is primarily folks working in tech, wanted a watch that represented the simplicity in design and clarity of purpose characteristic of an elegant and well designed user-interface. It will be immediately obvious to anyone familiar with the standard 38mm EP, that the aesthetics are pretty dramatically different. In terms of basic physical design and dimensions, the Chronomaster C.01 is identical to the 38mm El Primero Chronomaster, but the aesthetics are very different.

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